Biography

I'm a brand storyteller with a passion for community-oriented writing and social media marketing. I have extensive experience in content strategy development, reputation management and digital media production.

In 2009, the Minnesota Newspaper Association honored me with its statewide "New Journalist of the Year" Award. In 2010, I launched and managed a series of start-up news websites as part of AOL's national Patch network. Now, I lead content marketing, social media marketing and reputation management programs for M Health Fairview – which is the largest healthcare employer in Minnesota – and University of Minnesota Masonic Children's Hospital.

My expertise includes:

Writing + Editing
Photography + videography
Social media marketing + analytics
Content strategy + content management
Brand storytelling + brand identity creation
Online reputation management + strategy
Community cultivation + development
Website + digital media development
Crisis management + social media monitoring
Media Relations + executive communications

In my spare time I'm an avid creative writer and editor with an MFA in Creative Writing from Hamline University.